Powerful Stuff? How about irresponsible advertising?

Powerful Stuff? How about irresponsible advertising?

Just saw this commercial for the first time. How irresponsible! No email marketing campaign ever worked like this and when Constant Contact represents that one might, they are setting false expectations about results that managers will have to continually explain away to executives who are taken in by such advertising.

This isn’t any better than the stupid UPS commercial from a decade ago!

No one is well served when such fantasies are presented as possible results…

Email Overload: Research and Statistics [With Infographic]

Email Overload: Research and Statistics [With Infographic]

Is your organization struggling with effectively communicating via email? You are not alone. Consider the following statistics:

The average person spends 28% of the workweek reading and responding to email

– The McKinsey Global Institute found that an average employee spends 13 hours a week reading and responding to email. That’s by far the most time-consuming work activity at 28% of our work time.

– This equates to 650 hours a year spent on completely reactive, low-value work.

Key takeaway: Email overload is a global epidemic.

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Less than half of emails deserve attention

– According to SaneBox’s internal data, the average inbox contains only 38% important, relevant emails. This means 62% of the emails in the average inbox are not important and can be processed in bulk.

– Just a few years ago, the breakdown of important vs. unimportant incoming email was 42% to 58%, meaning today’s typical inbox has shifted toward more noise than before.

Key takeaway: The signal to noise ratio in an average inbox is very low and getting worse.

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It takes 64 seconds to recover from an email

– Email interruptions are a drain on productivity.

– A study by the Danwood Group found that it takes an average of 64 seconds to recover from an email interruption (regardless of the email’s importance) and return to work at the same work rate as before the interruption.

Key takeaway: It is critical to batch-process unimportant emails.

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Email overload increases stress levels

– A team of researchers at UC Irvine and the U.S. Army studied the effects of email access on heart rate and ability to focus. After tracking participants with heart rate monitors, the researchers found that limiting email access dramatically reduces stress levels.

– Moreover, those without access to email switched windows an average of 18 times per hour, while those with access to email did so an average of 37 times per hour.

Key takeaway: Controlled login times and batch processing emails decreases stress and increases productivity.

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Limiting internal email is not a good option

– A study by the Grossman Group suggests that limiting or eliminating internal email to employees isn’t an effective solution to email overload.

– The study found that middle managers who were spending around 100 hours per year on unimportant emails didn’t want their email access limited or taken away. They did, however, want policies put in place that would reduce the volume of emails sent to their inbox.

Key takeaway: Email is here to stay, but companies need policies and tools to reduce email overload.

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The number of email users, email accounts, and email sends is only increasing

– According to Radicati’s Email Statists Report, 2015-2019, there were 2.6 billion email users in 2015. This number is expected to grow to over 2.9 billion by the end of 2019.

– In the same amount of time, it’s predicted that the average number of email accounts will increase from 1.7 to 1.9 per email user.

– 205 billion emails were sent and received each day in 2015. This number is predicted to increase by 3% annually through 2019, ultimately reaching over 246 billion email exchanges daily.

– Key takeaway: With more email users, accounts per user, and overall sends, email overload will only continue to grow in the coming years.

Go to the source for more: Email Overload: Research and Statistics [With Infographic] – SaneBox Blog

Or, perhaps you’re the kind of person who prefers visuals:

I’ve also collected more thoughts on the topic in this Twitter moment.

No matter which way you prefer the message is clear, email is a problem that is not going away without conscious effort on your part. Use the form below to contact me and ask how I can help…

Don’t be a Rosie. Ruiz that is…

Don’t be a Rosie. Ruiz that is…

How did I miss this story until last night?!

Rosie Ruiz (born 1953) is a Cuban American runner who was declared the winner in the female category for the 84th Boston Marathon in 1980, only to have her title stripped eight days after the race when it was discovered that she had not run the entire course. She is believed to have jumped onto the course about a half-mile before the finish.

Even if there were shortcuts to winning the Boston Marathon, there are no shortcuts on the road to thought leadership — and, by the way, becoming recognized as an expert is a marathon, too…

Why digital strategies fail

Why digital strategies fail

We find that a surprisingly large number underestimate the increasing momentum of digitization, the behavioral changes and technology driving it, and, perhaps most of all, the scale of the disruption bearing down on them. Many companies are still locked into strategy-development processes that churn along on annual cycles. Only 8 percent of companies we surveyed recently said their current business model would remain economically viable if their industry keeps digitizing at its current course and speed. How can this be, at a moment when virtually every company in the world is worried about its digital future? In other words, why are so many digital strategies failing? The answer has to do with the magnitude of the disruptive economic force digital has become and its incompatibility with traditional economic, strategic, and operating models. This article unpacks five issues that, in our experience, are particularly problematic. We hope they will awaken a sense of urgency and point toward how to do better. (For more on how companies are redefining their digital strategies, see “Responding to digital threats.”) Source: Why digital strategies fail | McKinsey & Company

Extra! Extra! Read all about it! News to feed your content marketing

Extra! Extra! Read all about it! News to feed your content marketing


“In computing, a news aggregator, also termed a feed aggregatorfeed readernews readerRSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as online newspapersblogspodcasts, and video blogs (vlogs) in one location for easy viewing. RSS is a synchronized subscription system. RSS uses extensible markup language (XML) to structure pieces of information to be aggregated in a feed reader that displays the information in a user-friendly interface. The updates distributed may include journal tables of contents, podcasts, videos, and news items.[1]”  Source: https://en.wikipedia.org/wiki/News_aggregator

News aggregators are one of my favorite categories. Here are my top 7 favorite tools:

Google News. You can literally create your own virtual newspaper.

Google Play Newsstand. Much more powerful than news. It would be nice if they would just roll these into one tool but it’s so good I use them both.

Flipboard. This is one is powerful, but also may be the most fun and visually appealing.

Inoreader. Clearly the best in my book.

Buzzsumo. Want to know what content is the most popular and who is sharing it? This is the tool…

Apple News. Similar to Google Play Newsstand but proprietary to Apple. Android users keep moving…

Digg. This crowdsourced news apps is a great addition to a news aggregation campaign.

Google Trends. Last but not least Google Trends shows you what people are looking for.

On-Page SEO: Anatomy of a Perfectly Optimized Page (2017 Update)

When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic. It’s a simple checklist that will bring in more search engine traffic from every piece …

Source: On-Page SEO: Anatomy of a Perfectly Optimized Page (2017 Update)