Image via CrunchBase Reaching out to mobile travelers is good business, especially where I live on the Door Peninsula of Wisconsin. Every year, thousands of wired [that means "internet connected" for you folks from the U.P., eh?] travelers drive through our area on their way to Door County. The smart restaurateur should be looking at … Continue reading Social media for restaurants
Because Forrester has some interesting data to support it... "While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group. In addition to being the main … Continue reading Why should I care about Foursquare?
Two of my favorite points from the author? "Small town people are carrying smartphones, playing location based games, and using Facebook even while out of the house. Visitors and travelers are using Google Local to find businesses in even the smallest of towns. Travelers and locals review small town businesses on sites like Yelp … Continue reading 2011 Trends Driving Rural Small Business
Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media
Image via Wikipedia Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet () searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 … Continue reading Turn Your Expertise Into Dollars Online
Image via CrunchBase Buy local? It's more than just a tagline but if you want more than your fair share of drive by business, you have to consider what these tools can do for you... "There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the … Continue reading The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]