Yes, I can help you with a website…

...but a website is only a small part of the transformational thought leadership process -- I can also help you determine what you should blog about and how! Here are a couple of examples of websites I've done for clients recently. Click image to enlarge... Related articles Entrepreneurs that Utilize their Online Reputation to Get … Continue reading Yes, I can help you with a website…

Food for Thought: The Content Strategy Burger

Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!

Facebook page vs. websites; Guy vs. Todd

Image via Wikipedia I've been following industry oracle Guy Kawasaki for over 25 years and I agree with him almost all of the time. He was right about the Mac, he's right about Posterous and he's right about Alltop. He's right about so many things. When he speaks, I take notes. This time, however, I … Continue reading Facebook page vs. websites; Guy vs. Todd

Blogging is actually very EFFICIENT!

In many ways, blogging is no more difficult than sending an email and much more effective in the long run... "If you're a great baker or known for your mad IT skills, chances are you get asked the same things over and over again. You probably also end up fielding distress calls from frantic friends … Continue reading Blogging is actually very EFFICIENT!

5 ways to get found

I had a great connect with an old friend who is a real estate rockstar in Barrington, IL. She's not willing to accept anything less than being the dominant player in her industry and she's looking at social media as a way to help her accomplish her objectives. Couldn't help but think of her when … Continue reading 5 ways to get found

Posting PDFs to WordPress…

A client asked me what is the best way to include pdfs in WordPress. Since I really hadn't thought about that for awhile, I asked the smartest WordPress guy I know what he does. He answered "I like to upload to the media library, grab the URL link and then link to it in the … Continue reading Posting PDFs to WordPress…

Is your website a ‘billboard in the desert’?

In December of last year, I embarked upon an experiment to see if I could leverage a website with a blog combined with social media tools to increase traffic to a site. In that month, my sandbox site had a grand total of 670 pageviews. In the month that ended yesterday, I had a total … Continue reading Is your website a ‘billboard in the desert’?

Get Famous Using Twitter to Market Your Company & Yourself

"Twitter is a social networking and micro-blogging service that can be accessed through your account on their website, on your desktop, by instant messaging and mobile phones. Hundreds of thousands of people and companies, including several presidential candidates, reportedly, are users, although the firm won’t release that information. What is known about Twitter is that … Continue reading Get Famous Using Twitter to Market Your Company & Yourself

Can social media help me with my marketing issues?

Aliza Sherman has a great post over at Web Worker Daily... "How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a … Continue reading Can social media help me with my marketing issues?