A couple of days ago, Craig Badings of the Thought Leadership blog asked me to complete the following sentence: "Thought Leadership is _______". My response? Fundamental. As in "thought leadership is fundamental". Craig asked me if he could post my definition on his site with attribution and frankly I don't know if it's because he … Continue reading How to become a thought leader on $137.88 per year…
Tag: TED (conference)
3.5 tools for effective content marketing in the #SocialEra
Ever heard of the Pareto Principle? Mostly likely you have but may not know it by that name. "The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes." In … Continue reading 3.5 tools for effective content marketing in the #SocialEra
Let’s roll, Nilofer!
Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation... I think you can why I've been blown away by her for years -- she's a deep thinker and engaging communicator, Nilofer totally rocks! Well, today Nilofer just … Continue reading Let’s roll, Nilofer!