Ironically, Google produces no original content of their own but is engaging in a 'shaping strategy' than is killing products that curators use...
Tag: Thoughts
e1evation: your brand needs attention
Here's yet another reason to love Twylah...
Which comes first: strategy or tactics?
via holykaw.alltop.com Follow the link for some great thoughts by industry experts on strategy vs. tactics in social media... Posted via web from e1evation, llc
The Missing Link in Strategic Planning
via getmejamienotter.com Jamie Notter's got a great post here that incorporates the latest thinking from Maddie Grant and others about social media strategy. Click the 'via' link to read the whole article -- it's one of the best I've read today... Posted via web from e1evation, llc
Social media isn’t a sprint, it’s a marathon.
One of the biggest mistakes I have seen in social media use is visualizing the process as a sprint. Individuals or organizations open up a million accounts, follow or connection (friend) request hundreds of people and only use their timeline to blast information about their company, deals, sales or events that YOU need to attend. … Continue reading Social media isn’t a sprint, it’s a marathon.
Strategy vs. tactics in social media…
Seth Godin on strategy vs. tactics... New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them. As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities. Most … Continue reading Strategy vs. tactics in social media…
Todd Lohenry 