Are you a pinterest user?
As the 3rd most popular social network site in the United States, having an active Pinterest strategy should be a priority for your small business. If you aren’t quite sure how exactly Pinterest can work for you, here are 10 great ways to use Pinterest for your small business, courtesy of Karen Leeland.
via Top 10 Ways To Use Pinterest To Grow Your Business.
The primary way I use Pinterest is to find and share great visual content. I can use it to find the right image or infographic for my post but having created a post that has rich visual content, I also want to use Pinterest to share that content from my blog so that it drives people to my website. Make sense? Questions? Feedback?
Facebook, Google+ and other social networks are great tools, but in this week’s edition of This Old Marketing with Joe Pulizzi and Robert Rose, they reference a ‘readworthy’ article that I’ll be referencing from now on. Here’s a sample:
Quick: Name one successful publisher that built its brand on the back of a social platform? Can’t do it? Neither can I, unless you count sites like UpWorthy. And those flying near the social network sun risk getting seriously burned. There’s a reason publishers don’t build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don’t want to be beholden to the shifting sands of inscrutable platform policies. So why on earth would a brand?
Go to the source: To Be Clear: Do Not Build Your Brand House On Land You Don’t Own | John Battelle’s Search Blog.
I’ve been using this ‘concept’ of rented land in my courses for years so I’m sure it’s not original. John Batelle’s article is definitely worth the read. You can download Joe and Robert’s podcast here.
One of my favorite clients is trying to get a handle on how to save things for later in Google+. Here’s a quick pass at a couple of ideas…