The Social Media ROI Universe

Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe

Content Marketing vs. Social Media Marketing: What’s the Difference?

Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference?

How Higher Education Uses Social Media

According to Mashable,schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for … Continue reading How Higher Education Uses Social Media

95 Days of Cluetrain for 2011

Image via Wikipedia Dana VanDen Heuvel says...Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA.  The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few years, I was keen to explore what the book … Continue reading 95 Days of Cluetrain for 2011

#hottoppix for June 12, 2011

Things we've been tracking in the past 24 hours... The Internet Is Killing Local News, Says the FCC - Slashdot June 12, 2011   A face for radio June 10, 2011   How to access every Gmail shortcut in a second flat June 11, 2011   What the latest online research tells us June 11, … Continue reading #hottoppix for June 12, 2011

Do You Have the Skills to Be a B2B Social Media Marketer?

Image by fredcavazza via Flickr Consider this...Every job requires a variety of skills to be successful, and social media marketer or communicator or specialist at a B2B company is no different. But when you start to list out the skills and realize the level of competency required for this postion, it becomes daunting to find … Continue reading Do You Have the Skills to Be a B2B Social Media Marketer?