When it comes to content curation, Beth Kanter has got it goin' on...
Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe
Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference?
According to Mashable,schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for … Continue reading How Higher Education Uses Social Media
Image via Wikipedia Dana VanDen Heuvel says...Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA. The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few years, I was keen to explore what the book … Continue reading 95 Days of Cluetrain for 2011
Things we've been tracking in the past 24 hours... The Internet Is Killing Local News, Says the FCC - Slashdot June 12, 2011 A face for radio June 10, 2011 How to access every Gmail shortcut in a second flat June 11, 2011 What the latest online research tells us June 11, … Continue reading #hottoppix for June 12, 2011
Image by fredcavazza via Flickr Consider this...Every job requires a variety of skills to be successful, and social media marketer or communicator or specialist at a B2B company is no different. But when you start to list out the skills and realize the level of competency required for this postion, it becomes daunting to find … Continue reading Do You Have the Skills to Be a B2B Social Media Marketer?
I found a great post on the Duct Tape Marketing site that was very timely for me...To help website owners take full advantage of the most important online marketing opportunities, here are 3 things small businesses can do to attract and engage new customers. Content Publishing & Marketing - Consumers are interacting with multiple content … Continue reading I Have a Web Site, What Else Should I be Doing Online?
Image via CrunchBase Back in the day, if you wanted support from a business, you had to go to where the business’s reps were. Be it via an 800 number, support forums, e-mail or chat, the business would set the rules about how quickly your inquiry was addressed. But with social media growing as a … Continue reading 5 Tips for Improving Your Social Customer Service
Image via Wikipedia It’s always easier to just buy an ad. There are people that will take your money and use it to produce a commercial, tv spot or print ad. People will see your ad and a few of them may even come into your store if your ad has a good call to … Continue reading How do I get more business using social media?