On being fascinating

Image via CrunchBase Are you fascinating? I sure am and Google Reader is the reason why -- well, one of them anyway! "The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are … Continue reading On being fascinating

Has business social media hit the mainstream?

"SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Our most recent poll question: Which statement best describes your business’ current approach to social media? We are experimenting — 41.88% We have a documented social-media marketing plan and metrics to track performance … Continue reading Has business social media hit the mainstream?