...or doing it for the first time? In either case Seth Godin has an interesting perspective to share: "The most common question people ask me when they want a new website is, "If you were in charge of this, who are the 2 or 3 people you’d want to be sure to talk to – … Continue reading Redoing your website?
I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide
Image via Wikipedia I remember back to early 2008, when I’d just started blogging, that even though I had great ambitions, my knowledge, expertise, and confidence as a blogger was sorely lacking. I stumbled through my blogging career for over a year before I felt I had a really good grip on things, and even … Continue reading The 7 Deadly Fears of Blogging and How to Overcome Them
This is the start of a new series on how to use "good, fast, and cheap" social media technology to become a thought leader on the internet. The first step to becoming at thought leader is to realize you are an expert -- no one gets to this point in their life without being great … Continue reading Everyone’s an expert
...could be just the help you're looking for! Over 18 months ago, Seth Godin wrote this on his blog: "Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority … Continue reading Personal Digital Coaching
I got this from Seth Godin who got it from the Google dictionary..."A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay … Continue reading define:brand
Seth Godin on strategy vs. tactics... New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them. As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities. Most … Continue reading Strategy vs. tactics in social media…