Google Webmaster Academy

Here’s a number I’d love to see: What percentage of websites actually use the Google Search Console? My guess is that it’s a small percentage of the overall total and yet if you don’t use it Google may not even know that your website exists! Unlike Field of Dreams, if you build it they — readers — may never come! Do yourself a favor and enroll in the Google Webmaster Academy today. It’s free and it may be the single most important thing you can if if you are looking to ‘get found’ in search!

#seo #contentmarketing #getfound #blog

This post was originally posted to my Google+ Page and then imported here. Ask me why I do it this way…

What an excellent overview of the state of

What an excellent overview of the state of #seo — thanks, +Uberflip !

Once upon a time, SEO was easy for marketers to game. “Black Hat” tactics made it possible to surface less-than-useful content and web pages to the top of the search engine results page for specific search queries. Over the years, Google cracked down on these tactics to ensure a higher quality experience for searchers. In fact, looking at Semantic Search and Google Now, it’s clear that the search engine giant is focused on making it easier for pe…

Originally posted to Google+ here.

Have you heard about Google’s ‘Let’s put our cities on the map’ campaign?

Last week I was lamenting to my friend +John Chvatal the plight of small business owners in my town who need to get found but don't have the wherewithall to do it. That very same day, he alerted me to a case study done by +Debi Davis et al about putting Eagle, CO on the map and she followed it up with an excellent Hangout on Air in which she, as well as other people involved in the program, talked about what it took to put a town on the map so that business owners could increase their chances of getting found in Google search.

Later this week, I'll be presenting this info to our chamber of commerce and looking for their collaboration in putting our town on the map but I'm prepared to move ahead without them if they don't get the vision. I'm very passionate about supporting the small business owners who serve us throughout the winter and I'd like to help them get more than their fair share of business while the summer sun is shining.

I'm in the process of developing a #searchengineoptimization workflow that can be triggered with a smartphone — something all business owners seem to have these days even if they don't have or don't want a computer. Stay tuned for more details as I continue to deploy Google Plus Pages using the Google My Business program supported by great middleware like +Friends+Me and microsites like +Tumblr or full-blown +WordPress sites. #googlemybusiness #seo #seomarketing

Google My Business Let’s Put Our Cities on the Map Program – A Quick Analysis …
Google My Business Let’s Put Our Cities on the Map Program – A Quick Analysis

Google My Business recently came out with an new program called Let’s Put… – Marilyn Moore – Google+

Originally posted to Google+

“Google Plus is Dead” says +Forbes

There was lots of drama in Google Plus-land over the past weekend around an article posted in +Forbes listing 5 reasons why Google Plus has died. If you heard this and you're concerned, I encourage you to follow the link below and read +Mark Traphagen analysis and in particular +David Amerland's rebuttal. In my own experience, nothing could be further from the truth and I take an almost perverse delight in seeing article like this as it means that I'll continue to experience a competitive advantage for myself and my clients by using Google Plus for #seo

A Truly Awful Google+ Hatchet Job on Forbes Exposed As some of you know, I’ve…
A Truly Awful Google+ Hatchet Job on Forbes Exposed

As some of you know, I’ve made it my policy for some time now not to waste time responding to the… – Mark Traphagen – Google+

Originally posted to Google+