Can a Website Have Too Much SEO?

…and what the hell is ‘over-optimization’? Personally, I think Matt Cutts and the Google Webspam team have waaaay too much power [which means you’ll probably never see this post!]. Watch any videos of him speaking about how the Google Webspam team treats specific technical issues and I think you’ll see what I mean. Struggling with … Continue reading Can a Website Have Too Much SEO?

Conducting Market Research Before Investing in Tactical Execution

When I tell my clients and students they need to ‘cogitate’ before planning and inbound marketing strategy, this is what I mean. Of course the folks at Moz put it much more eloquently: The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your … Continue reading Conducting Market Research Before Investing in Tactical Execution

Positioning Your Business for the Future of SEO

Ron Garrett writes:Keeping up with the rapidly changing pace of SEO best-practices can sometimes be as difficult as juggling flaming batons while reciting the alphabet backwards. As an agency or business owner, you need a checklist to help make sure you're staying competitive, focusing on the right tactics, and building your business in the right … Continue reading Positioning Your Business for the Future of SEO