Should lead generation ignore current customers?

"”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post.When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring … Continue reading Should lead generation ignore current customers? Enticement Program: Migrate with Ease

Another sign of growing customer dissatisfaction with "™ leading vendor of Software-as-a-Service CRM Software Solutions today announced the implementation of their Enticement Program which is designed for displeased customers who are looking to migrate to another CRM provider. Businesses who migrate to On-Demand CRM Solutions receive a $5,000 check and a … Continue reading Enticement Program: Migrate with Ease