Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development
Tag: Sales
Four Ways to Make a Captivating First Impression with Your Blog In a Reader’s Market
In real estate, first impressions are everything. Even though the color of the front door would be easy and affordable to repaint, it’s one of the first things a potential buyer notices. If your door is red and the buyer doesn’t like it, most likely she isn’t going to bother looking at the interior. Maybe … Continue reading Four Ways to Make a Captivating First Impression with Your Blog In a Reader’s Market
Transform Your Website Into a Sales Powerhouse
"There's never been a better time to take advantage of the expansive opportunities for online business development and growth that the internet affords. According to a Juniper Research study, the number of U.S. internet shoppers will grow at an average rate of 12 percent per year through 2010, resulting in more than $144 billion in … Continue reading Transform Your Website Into a Sales Powerhouse
3 Tips For Making Every Website A Lead Generating Machine
"As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It's easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light. Plus, your site gives prospects the ability to find you whenever they need to. All this … Continue reading 3 Tips For Making Every Website A Lead Generating Machine
Some thoughts on better contact management…
I recently came across this post from my Internet buddy Brandon Henak and I've been thinking about it all week. It was about using Plaxo for unified contact management and it went like this..."The people in your network and the relationships you develop with them are some of your most valuable assets as a young … Continue reading Some thoughts on better contact management…
12 Ways to Keep Your Business Relationships Alive
Image via CrunchBase "Every businessperson leads a busy life. There are marketing meetings to attend, RFPs to reply to, and client projects to finish. With so much work demanding so much attention, many of us never make the time to keep our business relationships alive, and wish we did: 'What does he do again?' 'Does … Continue reading 12 Ways to Keep Your Business Relationships Alive
The Birth of Product Evangelism
Image via CrunchBase Over the last decades, salespeople often used the power of personality, or the development of a relationship to build trust and heavily influence what a sales prospect would think of the product. In other words, the better a person was at the art of sales, the less the product they were selling … Continue reading The Birth of Product Evangelism
Should lead generation ignore current customers?
"”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post.When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring … Continue reading Should lead generation ignore current customers?
Salesforce.com Enticement Program: Migrate with Ease
Another sign of growing customer dissatisfaction with Salesforce.com... "Salesboom.com™ leading vendor of Software-as-a-Service CRM Software Solutions today announced the implementation of their Salesforce.com Enticement Program which is designed for displeased Salesforce.com customers who are looking to migrate to another CRM provider. Businesses who migrate to Salesboom.com On-Demand CRM Solutions receive a $5,000 check and a … Continue reading Salesforce.com Enticement Program: Migrate with Ease
Todd Lohenry 