The Social Media ROI Universe

Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe

OpenTable Seated 15.4 Million Diners in Q3 2010

Image via CrunchBase Online and mobile reservation service OpenTable released its third quarter financial results, which showed significant year-over-year gains in revenue, restaurant installations and total seated diners. Most notably, the publicly traded company posted $24.5 million in total revenues for Q3 2010, a 44% increase over the same quarter last year. OpenTable is also … Continue reading OpenTable Seated 15.4 Million Diners in Q3 2010