Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service

Image via CrunchBase Tell me again why I should monitor my brand online?The spotlight — or maybe the flood light — shines on bad customer service online. Companies should worry about public complaints and reports of their brand failures more than ever, suggests a new report from RightNow and Harris Interactive. Contrarily, they stand to … Continue reading Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service

Why Companies Should Insist that Employees Take Naps

Cover via Amazon But here's the reality: naps are a powerful source of competitive advantage. The recent evidence is overwhelming: naps are not just physically restorative, but also improve perceptual skills, motor skills, reaction time and alertness. I experienced the power of naps myself when I was writing my new book, The Way We're Working … Continue reading Why Companies Should Insist that Employees Take Naps

Ashton Kutcher Has Little Twitter Influence

Image via Wikipedia A study conducted at Northwestern University determined that celebrities like Ashton Kutcher with millions of Twitter followers are mostly ignored on the social media site, resulting in very little if any influence. When the researchers applied their mathematical algorithm to the countless tweets that appear on Twitter each day, they found that … Continue reading Ashton Kutcher Has Little Twitter Influence