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Blogging for Thought Leadership

I'd like to call your attention to a new webinar being offered by Dana VanDen Heuvel of Green Bay. In a couple of weeks, Dana will be speaking on the topic of business blogging for thought leadership and few people know this topic better than him. Dana says... "Blogging is one of the most important … Continue reading Blogging for Thought Leadership

B2B Social Media And Lead Generation

Image via CrunchBase With a business blog, there are many different ways to get people to become a “lead” from a visitor.  For example: including buttons in the sidebar to talk to a representative, or text links within content to whitepaper landing pages or to download content.  HubSpot has found it successful to add calls … Continue reading B2B Social Media And Lead Generation

The importance of curation

From a 30,000 foot view, there are two types of bloggers; creators and curators. Let's talk about curation as an 'art' form..."Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up … Continue reading The importance of curation

Framing your social media efforts

When Chris Brogan speaks, I listen. This time I take issue..."There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and … Continue reading Framing your social media efforts