Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe
Tag: Measurement
Thoughts on ROI and social media
Image via CrunchBase A prospective client asked me this yesterday: "I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?" … Continue reading Thoughts on ROI and social media
Todd Lohenry 