Some straightforward thoughts on social media…

...from Wisconsin social media guru [no, that's not an oxymoron!] Dana VanDen Heuvel... "Social media is an umbrella term for online technologies that connect people through networking, according to Dana VanDen Heuvel, founder and president of the Marketing Savant Group, Green Bay." Source: Social media connects organizations, customers | greenbaypressgazette.com | Green Bay Press-Gazette He … Continue reading Some straightforward thoughts on social media…

An interesting perspective…

Image via Wikipedia ...from a former USA TODAY reporter... "Today is the last day that I’ll walk through USA TODAY’s glass and marble lobby, itself a monument to flusher times. I’ve been laid off from my dream job, and I’m not going to lie. It sucks. I enjoyed almost everything about my immediate world there, … Continue reading An interesting perspective…

Think social media ROI = zero?

Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero?