A client asked me what is the best way to include pdfs in WordPress. Since I really hadn't thought about that for awhile, I asked the smartest WordPress guy I know what he does. He answered "I like to upload to the media library, grab the URL link and then link to it in the … Continue reading Posting PDFs to WordPress…
Tag: Mass media
Tactic #5: Share, share, share…
It's a well known secret in real estate that the three most important aspects of a property are 'location, location, location'. In social media, there's a similar mantra. It's called 'share, share, share'... "If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in … Continue reading Tactic #5: Share, share, share…
Resolve to get a website…
This list from author Matthew Shofoluwe is a good start..."Business, like any organism, has to adapt to it's environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. These … Continue reading Resolve to get a website…
Repurposing Content for Maximum Impact
Image by The Library of Congress via Flickr The gospel is to be communicated. This is evangelism. By what means should this communication happen? I get the feeling from the Apostle Paul that it’s “by all means” (1 Corinthians 9:22). Paul preached and spoke as he traveled the Roman roads from city to city. He … Continue reading Repurposing Content for Maximum Impact
Big Talk. Small Acts.
Cover of Paranormal Activity If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the classic "quantity over quality" debate or you can look at it … Continue reading Big Talk. Small Acts.
The importance of curation
From a 30,000 foot view, there are two types of bloggers; creators and curators. Let's talk about curation as an 'art' form..."Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up … Continue reading The importance of curation
How often should I post?
Image via WikipediaLet's start here..."Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new … Continue reading How often should I post?
Some straightforward thoughts on social media…
...from Wisconsin social media guru [no, that's not an oxymoron!] Dana VanDen Heuvel... "Social media is an umbrella term for online technologies that connect people through networking, according to Dana VanDen Heuvel, founder and president of the Marketing Savant Group, Green Bay." Source: Social media connects organizations, customers | greenbaypressgazette.com | Green Bay Press-Gazette He … Continue reading Some straightforward thoughts on social media…
An interesting perspective…
Image via Wikipedia ...from a former USA TODAY reporter... "Today is the last day that I’ll walk through USA TODAY’s glass and marble lobby, itself a monument to flusher times. I’ve been laid off from my dream job, and I’m not going to lie. It sucks. I enjoyed almost everything about my immediate world there, … Continue reading An interesting perspective…
Think social media ROI = zero?
Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero?
Todd Lohenry 