When it comes to content curation, Beth Kanter has got it goin' on...
Tag: Marketing
3 hours of content management strategy and tactics training
This is [almost] everything I think I know about the topic with a couple of bonus videos thrown in at the beginning...
On Effective Business Development
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development
How to easily include images in your posts…
I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts…
10 Great Ideas for Valuable Curated Content
Some of my 'greatest hits' on the topic of curation for content marketing...
Selling Through Social Media To Close More Leads
Can you use social media to sell B2B? Consider this...
My morning reading and curation workflow…
How I efficiently read and share news as a means of 'thought leadership' marketing...
Content Marketing vs. Social Media Marketing: What’s the Difference?
Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference?
Social media and your communication strategy
Struggling with social media and how it fits into your communications strategy? Perhaps this will help...
Blogging and content marketing trends for this week @ e1evation
Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I've been dragging my butt around all day. This blog is fueled by coffee and now that I've had a good cup, life can start [at 3:27PM]! Here's my bias; blogging … Continue reading Blogging and content marketing trends for this week @ e1evation
Todd Lohenry 