How Many Impressions Does it Really Take?

via marketingsavant.com I came across a mention of this today and thought it appropriate to share.  This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the … Continue reading How Many Impressions Does it Really Take?

Better than TV

Image by thebittenword.com via FlickrInteresting perspective on the use of time and intelligence..."I was recently reminded of some reading I did in college, way back in the last century, by a British historian arguing that the critical technology, for the early phase of the industrial revolution, was gin. The transformation from rural to urban life … Continue reading Better than TV