Image via CrunchBase If you’re a business owner and you’ve heard the recent news about Facebook’s attention-grabbing new feature for location-sharing and checkins, you’re probably itching to find out what Facebook Places can do for your business and how it can help you reach out to would-be customers and loyal regulars in your community. While … Continue reading How SMBs Can Start Using Facebook Places Now
Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media
I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide
In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, … Continue reading 4% of online Americans use location-based services
Image via CrunchBase Online and mobile reservation service OpenTable released its third quarter financial results, which showed significant year-over-year gains in revenue, restaurant installations and total seated diners. Most notably, the publicly traded company posted $24.5 million in total revenues for Q3 2010, a 44% increase over the same quarter last year. OpenTable is also … Continue reading OpenTable Seated 15.4 Million Diners in Q3 2010
"Over the past few years, it seems that a few mobile devices — laptops, Bluetooth headsets, and increasingly, smartphones — have become ubiquitous among business people. The days of the pager are gone. Small business owners seem to be outpacing the rest of America in smartphone adoption, according to a recent survey of nearly 10,000 … Continue reading 49% of Small Business Owners use a Smartphone
According to a current headline on TechMeme, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. At that time, the fast food chain offered users who checked into McDonald's a chance to win $5 and $10 gift cards. On the Econsultancy blog, … Continue reading Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Image via CrunchBase Please consider this... "Despite the buzz around location-based services, I have been ambivalent, if not skeptical about the technology.As much as social media has encouraged people to share information, I have not been convinced there is the same amount of enthusiasm for broadcasting your location.There’s the issue of privacy, as well as … Continue reading Are location-based services overrated?