In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, … Continue reading 4% of online Americans use location-based services
Earlier this week, Facebook released its Social Inbox and set off a flurry of press about the perseverance of email and the epic battle between Google and Facebook. But this isn’t only about email, nor is the fight really between Google and Facebook (and others in the social web), because the relationships users have with each … Continue reading Is Email the New Front in the Facebook/Google War?
Image by shahid1618 via Flickr Brands have moved quickly to incorporate Facebook Places into their advertising strategy, with the latest campaign urging people to “check-in” to billboards across the UK for singer Cheryl Cole. TechCrunch reports that the campaign, designed by media agency MediaCom and Polydor Records, gives fans a chance to win two free … Continue reading Now Cheryl Cole Fans Can Check-In To Billboards
Image via CrunchBase Buy local? It's more than just a tagline but if you want more than your fair share of drive by business, you have to consider what these tools can do for you... "There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the … Continue reading The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]
"Over the past few years, it seems that a few mobile devices — laptops, Bluetooth headsets, and increasingly, smartphones — have become ubiquitous among business people. The days of the pager are gone. Small business owners seem to be outpacing the rest of America in smartphone adoption, according to a recent survey of nearly 10,000 … Continue reading 49% of Small Business Owners use a Smartphone
Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture. Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are … Continue reading Location-based Services: The Hottest Segment in Social Media
via flickr.com You can follow the 'via' link above to go to the source and read the rest of the article if you're interested in learning more. Comment, call or use the contact form to discuss how this applies to your business... Related articles by Zemanta HOW TO: Hire a Designer or Developer (mashable.com) Think … Continue reading Restaurant social media and word of mouth
A couple of weeks ago, I was at our local frozen custard store and I told the girl behind the counter that I was the 'mayor' of said store in Foursquare. I asked if there was any benefit to this elevated status. Here response? WHATEVER as only a teenage girl can deliver it. Vendors need … Continue reading Think ‘location’ -based social media is silly?