How to use Facebook for business…

Image via a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article..."Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me … Continue reading How to use Facebook for business…

How I Find Time To Make Media

'Thought leadership' marketing takes time! Here's one man's perspective on taking that time to 'make media' as he says... This is a chicken or the egg causality dilemma for me: as I create more media, my media consumption has changed or my media consumption has changed, hence I’m able to create more media. I really don’t know … Continue reading How I Find Time To Make Media

How and Why I Still Devour Blogs

Image via Wikipedia 2011 marks my eighth year of blogging. In that time I’ve logged over 2500 blog posts, acquired around 143,000 subscribers and had this blog named by the likes of Forbes magazine as their favorite for both marketing and small business. If this asset has delivered any measure of success I can tell … Continue reading How and Why I Still Devour Blogs

Facebook is not the house

"These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business. “I mean, it’s free and look at all these cools tools you can add to your Fan Page.” Let me be very clear … Continue reading Facebook is not the house

Consume, create, connect!

John Jantsch recently wrote on the topic of "Profiting from other people's content". He says... "Don't be alarmed by that title -- I'm not talking about stealing content for gain, I'm talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the … Continue reading Consume, create, connect!

Using Social Media to Drive Offline Behavior

via John Jantsch says... "I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers. For this episode of Local Color I met Scotty Wise an Indiana restaurateur … Continue reading Using Social Media to Drive Offline Behavior

Will blogging become essential for lawyers to establish trust?

Image via Wikipedia In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. ...[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face … Continue reading Will blogging become essential for lawyers to establish trust?