Why a company must have a blog…

Image via CrunchBase Sweta of GlobalThoughtz has an interesting blog post on the topic of corporate blogs... "How do you follow your favorite company? How do you come to know about their latest launch or what’s cooking in their labs? My answer to this would be their ‘Corporate Blogs’. Not only does it give me … Continue reading Why a company must have a blog…

5 ways to get found

I had a great connect with an old friend who is a real estate rockstar in Barrington, IL. She's not willing to accept anything less than being the dominant player in her industry and she's looking at social media as a way to help her accomplish her objectives. Couldn't help but think of her when … Continue reading 5 ways to get found

7 Awesome B2B Facebook Pages

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be … Continue reading 7 Awesome B2B Facebook Pages

How to Achieve Inbound Marketing Success in Less Than a Month

If you're new to inbound marketing, it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the free HubSpot trial to achieve success in fewer than 30 days. … Continue reading How to Achieve Inbound Marketing Success in Less Than a Month

What a blog adds to your business…

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot -- one of the best social media sites on the internet -- with a great blog post about websites and blogs and … Continue reading What a blog adds to your business…

Why should companies blog?

Isn't blogging for 40 year old political malcontents living in their parent's basement? Not at all. Smart companies are using blogging as the glue to bring their internet content together and drive their social media outposts. Late last year, I wrote..."Here’s the real payback, however, and the real reason why these corporations do it: HubSpot … Continue reading Why should companies blog?