Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results: Mobile-first indexing: Will it change your rankings on desktop? - Search Engine Land
Previously known as Google Local and Google Places, today’s Google My Business has undergone many changes. Google adds new features to businesses listings with each new evolution, and Google My Business posts are another feature improving searches for businesses and users. If you don’t know how to use Google My Business posts, now is the … Continue reading How To Use Google My Business Posts To Get More Customers
Jason DeMers writes: Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and … Continue reading Is Google My Business Worth the Effort For Local SEO?
There's no shortage of SEO tools to choose from, but which ones get results and who's got time to try them all? Source: 7 Search Engine Optimization Tools Every Content Publisher Should Know
Looking for questions that demonstrate your expertise? Try the quirky website Answer the Public! It's fun and it's awesome... Source: AnswerThePublic.com: that free visual keyword research & content ideas tool
Mike Blumenthal writes "Yesterday at Streetlight Magazine during David Mihm's and my conversation he noted: You've been banging the drum for the last 12-18 months that for most businesses, Google Is the New Homepage. The reality is most customers are coming into your business digitally with Google as the front door." Source: Google as the New … Continue reading Google as the New Mobile Website
Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones. Source: Google has made it official: The internet is now mobile-first
Another good article from Mike Blumenthal via BrightLocal: The Google Q&A feature presents a brand new minefield for business owners to navigate. Here, local SEO luminary Mike Blumenthal shows you how to use Google Q&A for businesses and explains how to counteract the bad while making the most of the good. Source: Google Q&A: Google’s … Continue reading Google Q&A: Google’s Newest Knowledge Panel Feature That You Might Just Hate or Love
One of the powers of YouTube is to create commercials that people actually WANT to watch and distribute while avoiding the constraints of television advertising which most people ignore anyway!
A couple of days ago, Craig Badings of the Thought Leadership blog asked me to complete the following sentence: "Thought Leadership is _______". My response? Fundamental. As in "thought leadership is fundamental". Craig asked me if he could post my definition on his site with attribution and frankly I don't know if it's because he … Continue reading How to become a thought leader on $137.88 per year…