Image via CrunchBase If you’re a business owner and you’ve heard the recent news about Facebook’s attention-grabbing new feature for location-sharing and checkins, you’re probably itching to find out what Facebook Places can do for your business and how it can help you reach out to would-be customers and loyal regulars in your community. While … Continue reading How SMBs Can Start Using Facebook Places Now
Because Forrester has some interesting data to support it... "While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group. In addition to being the main … Continue reading Why should I care about Foursquare?
Image via CrunchBase Buy local? It's more than just a tagline but if you want more than your fair share of drive by business, you have to consider what these tools can do for you... "There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the … Continue reading The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]
According to a current headline on TechMeme, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. At that time, the fast food chain offered users who checked into McDonald's a chance to win $5 and $10 gift cards. On the Econsultancy blog, … Continue reading Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Image via CrunchBase Please consider this... "Despite the buzz around location-based services, I have been ambivalent, if not skeptical about the technology.As much as social media has encouraged people to share information, I have not been convinced there is the same amount of enthusiasm for broadcasting your location.There’s the issue of privacy, as well as … Continue reading Are location-based services overrated?