Social media fairy tails

Image by Getty Images via DaylifeGreat stuff from patgermelman's blog..."There are social media formulas that you can pick and choose from and adapt to fit your schedule, staff, and resources. There's a virtual candy store of platforms and options. Here's the secret...they all take work. There are no silver bullets. If someone claims to have … Continue reading Social media fairy tails

Lately I’ve been struggling…

...with the issue of what is the best way to graphically depict the relationship between the various social media tools that I use. I think I may just end up settling with a flow chart for now, however, I'm finding some interesting stuff along the way such as this... Social Media Maps http://d1.scribdassets.com/ScribdViewer.swf?document_id=7844566&access_key=key-z5qwnajvjmgme3qdouq&page=1&version=1&viewMode=slideshow

Think social media ROI = zero?

Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero?

There is no ‘easy button’…

Image by spackletoe via Flickr...for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here..."I was in a meeting recently where I witnessed a demonstration … Continue reading There is no ‘easy button’…

“What the *tweet* is social media…

...and what can it do for my business today!?" was the name of the presentation I delivered at the Kewaunee County Power Breakfast on September 29 while filling in for MarketingSavant Dana VanDen Heuvel. Bottom line? Those companies that actively engage their customer base through social media stand to reap a rich harvest in terms … Continue reading “What the *tweet* is social media…

I had a great time…

...at the Green Bay Net social media copnvention [thanks Elliot and Gina!] and thanks to my 'board of advisors', I revised the 'tactics and tools' mindmap and I had a great time with the folks who sat in on the preso. The content was well received so I'm planning on making an ongoing blog series … Continue reading I had a great time…