The One Service Every Consultant Should Offer

Great stuff! "A participant of a recent webcast asked me if there is one service every consultant should offer. I didn't hesitate with my answer. Every practice, no matter how different, should offer clients a diagnostic assessment.  You might refer to this service as a strategic review, a gap analysis, a business process evaluation, or … Continue reading The One Service Every Consultant Should Offer

Richard Branson on ‘Social’ Relations

People no longer want to be sold to; they want companies to help them find an informed way to buy the right product or service at the right price. They still watch ads, but often online rather than on TV, and they’re much more likely to view ads that friends have recommended. When something goes … Continue reading Richard Branson on ‘Social’ Relations

5 Reasons You Need A Social Media Manager

Image by fredcavazza via Flickr Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves.  They notice their colleagues, peers, friends, children … Continue reading 5 Reasons You Need A Social Media Manager

Reflecting on 2010 – The Year the Customer Became King

Image via Wikipedia “I came. I saw. I conquered.” Were Julius Caesar a B2B online marketer in 2010, his words may have more appropriately been: “I created. I shared. I conversed.” Even five years ago, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been … Continue reading Reflecting on 2010 – The Year the Customer Became King