Information overload or 'filter failure'?
I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts…
Here are my favorite Twitter tools at the moment...
An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog
On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight … Continue reading Tools for content management; Quotelove
I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing
Here's some important data on consumption, curation and creation from Brian Solis... According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or equivalent to the ubiquity of those who … Continue reading The Three C’s of Information Commerce: Consumption, Curation, Creation