I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?
I just started digging into Craig Bading's book "Brand Stand" and it looks very promising... There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and … Continue reading Recommended Reading; Brand Stand