Blogging and its role in content marketing

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

Why a company must have a blog…

Image via CrunchBase Sweta of GlobalThoughtz has an interesting blog post on the topic of corporate blogs... "How do you follow your favorite company? How do you come to know about their latest launch or what’s cooking in their labs? My answer to this would be their ‘Corporate Blogs’. Not only does it give me … Continue reading Why a company must have a blog…

Five Key Ingredients for a Successful Corporate Blog

Image via Wikipedia So what are the keys to a successful corporate blog? Here are five tips: 1. Content that provides insight, perspective and information. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight. 2. It has need to … Continue reading Five Key Ingredients for a Successful Corporate Blog

No disagreement from me…

Image via CrunchBase...on this issue!"It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts - or portfolio - with the world.My advice? Go with WordPress. Then leverage a database of 4,500+ third-party plugins to make it the most robust, cost-effective, Web … Continue reading No disagreement from me…