Do you have these 5 holes in your 2016 Content Marketing?

Originally shared by +Heidi Cohen

1] Plan, create and use content across your company
2] Enhance existing content (AKA Plan content reuse)
3] Maintain your company blog as a corporate asset
4] Think beyond the content asset (AKA Support content ROI)
5] Schedule all content repromotion at the same time (Think beyond 1 month!)

#contentmarketing #blog #cmworld

cc: +Michael Brenner +Marcus Sheridan +Jason Miller +Lee Odden +Pat Flynn +HubSpot +Content Marketing Institute +LinkedIn

Have you missed 2016 content marketing opportunities? Not sure. 5 ways to stop your content marketing from costing you more than it should!

This post was originally posted to Google+ and then imported here. Ask me why I do it this way…

Google Webmaster Academy

Here’s a number I’d love to see: What percentage of websites actually use the Google Search Console? My guess is that it’s a small percentage of the overall total and yet if you don’t use it Google may not even know that your website exists! Unlike Field of Dreams, if you build it they — readers — may never come! Do yourself a favor and enroll in the Google Webmaster Academy today. It’s free and it may be the single most important thing you can if if you are looking to ‘get found’ in search!

#seo #contentmarketing #getfound #blog

This post was originally posted to my Google+ Page and then imported here. Ask me why I do it this way…

Content marketing that converts

I've been a fan of sales thought leader Sharon Drew Morgan for over a decade in part because of thought provoking content like this…

What you’re doing now only converts the low hanging fruit. It’s possible to enter earlier by offering valuable intelligence that will encourage curiosity; introduce, explain and target the full set of decision stages; and keep your name topmost in buyer’s minds. You’re currently taking the lazy route: throwing spaghetti on the wall hoping enough of it will stick. Do you want to write? Or enable real business opportunities?

_#sales #contentmarketing _

“Content is king”. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email …

Originally posted to Google+ here.

Use a feed reader for content marketing and thought leadership

I recently listened to a Tim Ferriss podcast which featured an interview with Glenn Beck. In the interview, Glenn Beck talk about his ‘morning briefing’ in which he received digested information from several different staff members in the form of a morning briefing. Well, most of us need a morning briefing few of us have the luxury of a staff to deliver it for us. For that reason I recommend a feed reader.

Content marketers and thought-leaders need to feed themselves a steady diet of information that nurtures their expertise. A good feed reader will manage information from sites sources searches and save information that might be interesting in the future. I call that someday / maybe information.

Sites. Everybody has websites that they should follow to stay on top of news and developments in their profession a good feed reader scratched up do it up a good feeder reader will suggest and track websites that you should follow and allow you to add them as you go along.

Searches. When you follow a site you will get everything that is published to the site whether it’s running or not and for that reason a good feed reader will allow you to search for phrases both inside and outside of your feed reader to catch the keywords that are important to you.

Sources are the experts in your industry that you should follow and read whatever they publish and for that reason a good feed reader will allow you to track people in Twitter and/or Google+.

Finally a good feed reader will allow you to save information for the future in the feed reader or in a tool like Evernote or OneNote.

In my experience there’s only one fear that meets all these criteria in one application and that is +Inoreader. If you’re concerned about finding content marketing content tracking the things you need to know in order to be perceived as a thought leader but I strongly recommend you look into it to help you with your content marketing / thought leadership efforts. #rss #contentmarketing #thoughtleadership

Originally posted to Google+