According to the Pew Study on Internet and the American Life, only about 11% of American internet users know how to use a feed reader. For me, a feed reader is one of my 3 most important tools. Today I look at a ‘rising star’ — Inoreader — and compare it to Feedly, the tool that has been my standard for the past two years. h/t Brian Clark. Here is my take on Feedly vs Inoreader from the early days of usage back in April:
Now, six months later I am still using Inoreader every day. I stopped subscribing to Feedly immediately after this post and I went on to blog about my experiences with Inoreader 18 times during in that six months — more than any other tool I use. You can read every post and see every screencast here.
As I have mastered new features, my workflow has changed. I don’t know how long I’ve been using Inoreader the ways I am today, but here is my current strategy and you are free to use this or make up a different one that works better for you:
- I over-subscribe to opml feeds from Alltop, the ‘magazine rack’ of the internet
- I use the rules feature to scrape the titles of content in these feeds knowing that anyone who writes intentionally would put the keywords I’m searching for in their title
- I then flip through the 200 or so articles this process yields every morning and curate their content where applicable
Here’s what it looks like:
If having this kind of information is valuable to you for research or content marketing, etc., then Inoreader is the tool for you. I encourage you to do your homework, but include Inoreader in your short list of tools that you evaluate. Questions? Feedback? I love to talk about Inoreader and why content readers are so important!
I recently listened to a Tim Ferriss podcast which featured an interview with Glenn Beck. In the interview, Glenn Beck talk about his ‘morning briefing’ in which he received digested information from several different staff members in the form of a morning briefing. Well, most of us need a morning briefing few of us have the luxury of a staff to deliver it for us. For that reason I recommend a feed reader.
Content marketers and thought-leaders need to feed themselves a steady diet of information that nurtures their expertise. A good feed reader will manage information from sites sources searches and save information that might be interesting in the future. I call that someday / maybe information.
Sites. Everybody has websites that they should follow to stay on top of news and developments in their profession a good feed reader scratched up do it up a good feeder reader will suggest and track websites that you should follow and allow you to add them as you go along.
Searches. When you follow a site you will get everything that is published to the site whether it’s running or not and for that reason a good feed reader will allow you to search for phrases both inside and outside of your feed reader to catch the keywords that are important to you.
Sources are the experts in your industry that you should follow and read whatever they publish and for that reason a good feed reader will allow you to track people in Twitter and/or Google+.
Finally a good feed reader will allow you to save information for the future in the feed reader or in a tool like Evernote or OneNote.
In my experience there’s only one fear that meets all these criteria in one application and that is +Inoreader. If you’re concerned about finding content marketing content tracking the things you need to know in order to be perceived as a thought leader but I strongly recommend you look into it to help you with your content marketing / thought leadership efforts. #rss #contentmarketing #thoughtleadership
Originally posted to Google+
Consuming information — the right kind of information — is a critical part of a thought leadership workflow yet only about 10% of online Americans use a feed reader.
Far fewer regularly get news through a customizable webpage or RSS reader than search for news. One-in-ten (10%) regularly get news through a customizable webpage, such as iGoogle or MyYahoo, or through an RSS reader. About two-thirds of the public (67%) never gets news through a customized webpage or RSS reader. Source: Section 2: Online and Digital News | Pew Research Center for the People and the Press
For that reason, I consider using a feed reader to be a competitive advantage and the feed reader I use is Inoreader. In this screencast, I share with you why I think feed readers are important and why Inoreader is the best for me.