First off, this series is going to be a little like Star Wars in that I’m starting the story kind of in the middle. I was most inspired to start my new set of mobile screen casts focusing on Feedly which to me may be the single most important tool in the content marketers toolbox.
First a little bit of review. I said earlier other places that if you want to be a thought leader on the Internet you have to be able to manage all of your personal information well. By this I mean you’ll never be a big dog out on the Internet if you can’t get off the porch of your inbox. In other posts I’ve talked about how the single most important thought for me is to get newsletters and other just in case information out of my inbox into a feed reader. Feedly is the only feed reader that meets my five criteria for recommended application. I’ve included that list again here:
In his classic book Getting Things Done David Allen recommends that we use exactly as many containers as we need and not a single one more. Feedly is the container that I use and recommend both for processing and producing content to drive my content marketing campaigns. In the video below I’ll take you through the process of configuring Feedly for mobile use and take you through the processing, producing, and postproduction phases of using Feedly define the content you need to feed YOUR content marketing campaigns.
Where would you like me to go with this? What topics did I miss? Please let me know in the comments below…
Is it the ability to create engaging content like this that gets your message across in an unforgettable way?
Or, is it because it’s a place where people actually go to get brand messaging?
You tell me!
Looking ahead to 2014!? Is it too early to think about that already? Not if you’re a content marketer! I mean think about it — most of your competition will spend the month of December partying like the Grasshopper in the classic fable. It’s time to think now about being more intentional with your search engine marketing and social media and decide if you’ll be an Ant or a Grasshopper…
Looking ahead to 2014 I think the content marketing world will fall into two categories; those who are dominating search through effective use of Google Plus and those who are scratching their heads. In which category would you like to be? Don’t get me wrong! All of the basics still apply but now is a great time to review what you’re currently doing and thinking about adding Google Plus to the mix. Here are some thoughts I have on the subject:
Here’s the link to the Traphagan article — and sorry, it was Search Engine Land. By the way, I may turn this into a series depending on the feedback I receive so let me know what you think in the comments!