Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service

Image via CrunchBase Tell me again why I should monitor my brand online?The spotlight — or maybe the flood light — shines on bad customer service online. Companies should worry about public complaints and reports of their brand failures more than ever, suggests a new report from RightNow and Harris Interactive. Contrarily, they stand to … Continue reading Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service

Consumers More Likely to Use Businesses Active on Social Media

Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media