Image via CrunchBase Tell me again why I should monitor my brand online?The spotlight — or maybe the flood light — shines on bad customer service online. Companies should worry about public complaints and reports of their brand failures more than ever, suggests a new report from RightNow and Harris Interactive. Contrarily, they stand to … Continue reading Study: 82% Of U.S. Consumers Bail On Brands After Bad Customer Service
Tag: Consumer
Consumers More Likely to Use Businesses Active on Social Media
Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media