Content marketing for thought leadership in the construction industry

I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

Stacking Wood

via I love Chris Brogan! Here's an excerpt from his latest post: "STACKING WOOD: A LIST Blogging is stacking wood. More content means more readers, more search terms, more opportunities to sell. Email marketing is stacking wood. Reaching out to people with useful information that maintains your relationship lures in more sales. Connecting on … Continue reading Stacking Wood

Beyond Google Reader

Image via CrunchBaseWhen you've mastered Google Reader, what do you do next? Beyond the continual process of whittling down your trusted news sources to the ones that actually deliver for you, you can also apply Yahoo! Pipes. While I'm reluctant to recommend any tool by Yahoo! [this includes Flickr, etc.] due to their uncertain financial … Continue reading Beyond Google Reader