The brand called you

Image via WikipediaTom Peters wrote this article over 12 years ago, but it's truer now than it was then..."The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to … Continue reading The brand called you

Social media fairy tails

Image by Getty Images via DaylifeGreat stuff from patgermelman's blog..."There are social media formulas that you can pick and choose from and adapt to fit your schedule, staff, and resources. There's a virtual candy store of platforms and options. Here's the secret...they all take work. There are no silver bullets. If someone claims to have … Continue reading Social media fairy tails

There is no ‘easy button’…

Image by spackletoe via Flickr...for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here..."I was in a meeting recently where I witnessed a demonstration … Continue reading There is no ‘easy button’…