Here's my approach to blogging and social media in a nutshell...
That's fairly extensive, but many firms are, at the very least, monitoring some of employees' Internet, phone and email use, especially larger companies and those in sensitive or heavily regulated industries. The market for email monitoring software has grown more than 25% each year since 2008 and is projected to reach $1.23 billion in 2013, … Continue reading 10 Things Your Boss Won’t Tell You
"Twitter is a social networking and micro-blogging service that can be accessed through your account on their website, on your desktop, by instant messaging and mobile phones. Hundreds of thousands of people and companies, including several presidential candidates, reportedly, are users, although the firm won’t release that information. What is known about Twitter is that … Continue reading Get Famous Using Twitter to Market Your Company & Yourself
A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be … Continue reading 7 Awesome B2B Facebook Pages
AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world's largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy... AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about … Continue reading AGCO is harvesting the benefits of social media
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re … Continue reading What companies need to ask when hiring a social-media consultant
Image via CrunchBase We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand … Continue reading How Businesses Are Unleashing Their Employees’ Social Media Potential