When I'm teaching social media, I don't spend a lot of time talking about whether or not social media works for lead generation or thought leadership — that's been pretty well established at this point. I usually start out my classes by saying that the single most important issue in social media today — especially … Continue reading How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development
http://www.xtranormal.com/site_media/swf/flvplayer.swf via xtranormal.com Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there's still time to sign up. You can get more info here... Related articles Am I a thought leader? (e1evation.com) So you wanna be a thought leader? … Continue reading Thought leadership humor
Forrester reported over three years ago that the lead management market was heating up..."Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these … Continue reading B2B Lead Management Market Heats Up
Image via CrunchBase Are you still getting email newsletters? I'm doing everything I can to eliminate them and keep my inbox for 'just in time' information only. Wait! Where do I get the information which was contained in those newsletters? Through newsfeeds. Here's a post that might help you get started... "Do you have a … Continue reading The Ultimate Info Smorgasbord!
Image by fredcavazza via Flickr Consider this...Every job requires a variety of skills to be successful, and social media marketer or communicator or specialist at a B2B company is no different. But when you start to list out the skills and realize the level of competency required for this postion, it becomes daunting to find … Continue reading Do You Have the Skills to Be a B2B Social Media Marketer?