365 ways to build your personal brand

via thingstodoingreenbay.com There are few people I know that have leveraged the internet more effectively to build their personal brand than 'Green Bay Greg' Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he's doing at '365 Things to do … Continue reading 365 ways to build your personal brand

Your Brand On Facebook: TMI?

Image via CrunchBase Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin's wife that my cousin had suffered a major heart attack the night before and had open-heart surgery. Thankfully, he will be ok, but the shock of this happening to my cousin at such a … Continue reading Your Brand On Facebook: TMI?

What do the latest social media stats mean for your business?

Image by the tartanpodcast via Flickr A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter.  She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly … Continue reading What do the latest social media stats mean for your business?

The brand called you

Image via WikipediaTom Peters wrote this article over 12 years ago, but it's truer now than it was then..."The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to … Continue reading The brand called you

How often should I post?

Image via WikipediaLet's start here..."Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new … Continue reading How often should I post?

define:brand

I got this from Seth Godin who got it from the Google dictionary..."A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay … Continue reading define:brand

The Brand called You…

Image via Wikipedia ...is not a new concept -- Tom Peters rolled it out a couple of years ago -- but it's just as relevant today as it was then. Even more so! "That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee … Continue reading The Brand called You…