Recommended Reading; Brand Stand

I just started digging into Craig Bading's book "Brand Stand" and it looks very promising... There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and … Continue reading Recommended Reading; Brand Stand

10 Steps to Beginner Brand Building

Francine Hardaway of Stealthmode Partners has some good thoughts about brand building for beginners here… So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big corporation … Continue reading 10 Steps to Beginner Brand Building

Ask Better Questions

Image by petermello via Flickr If you want better answers, ask better questions. I most recently heard that by listening to a Tony Robbins CD (wrote about that here), but I’ve heard it before. The thing is, with all good advice, if you don’t hear it often, it falls under the waves. So, I’m here … Continue reading Ask Better Questions

14 Best Practices for Long-Term Social Media Success

The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One … Continue reading 14 Best Practices for Long-Term Social Media Success

I’m working on a presentation…

...on the Top 10 Tactics and Tools for Social Media. Here's my mindmap. What's missing? You can grab the map and move it around or make it full screen if that helps by using the menu bar at the bottom of the map... http://www.mindmeister.com/maps/public_map_shell/30396771?width=500&height=400&zoom=1