My friend Eric Kim at Twylah shared this most excellent TEDTalk with me yesterday. Watch it! http://www.youtube.com/watch?feature=player_detailpage&v=vVsXO9brK7M Here are the 5 questions that Adam Leipzig offers... What do you think? Helpful? Overly simplistic? Tell me... Here's a bonus list of my 'on purpose' videos... http://www.youtube.com/watch?v=kTZMTV28QO8&list=PL-MNbC9qmAMAo8uV7nCehM68BARcqUn7X Related articles Searching for a Purpose (rcarterphoto.wordpress.com) Ted Talk Exercise with … Continue reading How to Know Your Life Purpose in 5 Minutes
Tag: Brand Positioning
The brand is a story. But it’s a story about you, not about the brand.
Seth Godin writes: Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy?In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide?Yes, every brand has a story—that's how it goes from being a logo and a name to a brand. The story includes expectations and … Continue reading The brand is a story. But it’s a story about you, not about the brand.
2.5 Perspectives on ‘Personal Branding’ or ‘Onlyness’
Wait! Before you start blogging watch these three talks on the importance of personal branding...
Is your internet brand on track?
Need to get your brand back on track?
Becoming and being known as the obvious expert in your area…
Want to get found when people are looking for what you do? Consider this...
Be known!
So you want to be a thought leader? You need to be known...
Thought Leadership Marketing Advice from Forrester
Thought leadership marketing may be hitting the big time. Forrester Research just published a paper entitled Thought Leadership: The Next Wave Of Differentiation In B2B Marketing. Jeff Ernst, the author of the paper, says: Business-to-business (B2B) ma...
Todd Lohenry 