A Primer for Blogging; thoughts on 3,000 posts…

Just in time for this ‘milestone’ post, Chris Brogan provided this handy list that I’ll use as a preamble to what it is that I already wanted to share with you… If you would like to get further into blogging, here is a brief primer: Get a blog. (Easy: tumblr.com, wordpress.com, blogger.com. Better: host your … Continue reading A Primer for Blogging; thoughts on 3,000 posts…

Is Blogging Dead or Are Companies Not Trying Hard Enough?

In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks… When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at … Continue reading Is Blogging Dead or Are Companies Not Trying Hard Enough?

How to easily include images in your posts…

I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts…

Blogging and its role in content marketing

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

Trending topics in content marketing

Later today, I'll be posting on some major changes that are happening in my business and on this site -- you'll want to be sure to check back later! In the meantime, every day I pull together the best of what I've read on one aspect of my focus. Mondays are all about content marketing … Continue reading Trending topics in content marketing

Getting Things Done [GTD] and content marketing

I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing