How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

When I'm teaching social media, I don't spend a lot of time talking about whether or not social media works for lead generation or thought leadership — that's been pretty well established at this point. I usually start out my classes by saying that the single most important issue in social media today — especially … Continue reading How I apply David Allen’s ‘Getting Things Done’ to social media and ‘thought leadership’ marketing…

How to Be Fascinating

Marie Forleo writes: Do you ever wonder what makes certain people captivating, and others…Not so much?Often, it has nothing to do with someone’s age, looks or even talent, but rather an innate ability to get and keep other people’s attention.Kind of like an “it factor.”Now what if I said that you have this certain “it … Continue reading How to Be Fascinating

The brand is a story. But it’s a story about you, not about the brand.

Seth Godin writes: Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy?In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide?Yes, every brand has a story—that's how it goes from being a logo and a name to a brand. The story includes expectations and … Continue reading The brand is a story. But it’s a story about you, not about the brand.

What is a blog?

What is a blog? It can be everything and it can be nothing. As the Bard said "Nothing is good or bad but thinking makes it so". During my blogging career, I estimate that I have created between 15 and 20,000 blog posts on every topic from A-to-Z — most of them, unfortunately, ineffective… In … Continue reading What is a blog?