How to Improve the SEO of your Tweets

Google and Twitter recently struck a deal that will help Google surface relevant Tweets in searches. As a result, Twitter gains valuable free traffic and Google gains valuable real-time content. Why should you care? You can spend significant time on SEO to gain access to FREE traffic. The same is true for Tweets and social media. Tweets that appear … Continue reading How to Improve the SEO of your Tweets

Know The Difference Between Queries And Keywords via @neilpatel

In casual conversation, the terms “keyword” and “query” mean roughly the same thing. We know what someone is saying (or writing) when we see the word “query” where it should be the word “keyword.” But there is a difference between the two. A query is different from a keyword. This seems like a semantic and … Continue reading Know The Difference Between Queries And Keywords via @neilpatel

Professional vs Personal Social Media

Interesting perspective on a great article…

Max Hemingway

Having read an article from HBR on “How to Separate the Personal and Professional on Social Media” I decided to look at the Social Media tool I often use and in what part of my Professional and Personal life they fall.

Working on from my Personal Knowledge Management System there are a couple of others shown in the diagram. This is just my quick classification of SMT (Social Media Tools) – everyone else may have a different view such as Facebook for business to reach consumers in particular markets. However it is worth looking if you class the tools as Professional or Personal. A few do sit in the middle for me as they have a place on both sides of the page.

Some of the tools are clearly for Professional use, but some do step either way across the line.

One potential way of keeping things apart…

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What’s hot in visual marketing: 2015

Are images important? You betcha! Not all visuals are created equal. While visual content plays a huge role in making your marketing efforts more effective, some visuals are hotter than others. In an effort to keep you hip and your visuals up-to-date, Shutterstock released its 2015 Creative Trends report this month. We were digging the … Continue reading What’s hot in visual marketing: 2015