Know The Difference Between Queries And Keywords via @neilpatel

In casual conversation, the terms “keyword” and “query” mean roughly the same thing. We know what someone is saying (or writing) when we see the word “query” where it should be the word “keyword.” But there is a difference between the two. A query is different from a keyword. This seems like a semantic and … Continue reading Know The Difference Between Queries And Keywords via @neilpatel

Professional vs Personal Social Media

Interesting perspective on a great article…

Max Hemingway

Having read an article from HBR on “How to Separate the Personal and Professional on Social Media” I decided to look at the Social Media tool I often use and in what part of my Professional and Personal life they fall.

Working on from my Personal Knowledge Management System there are a couple of others shown in the diagram. This is just my quick classification of SMT (Social Media Tools) – everyone else may have a different view such as Facebook for business to reach consumers in particular markets. However it is worth looking if you class the tools as Professional or Personal. A few do sit in the middle for me as they have a place on both sides of the page.

Some of the tools are clearly for Professional use, but some do step either way across the line.

One potential way of keeping things apart…

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What’s hot in visual marketing: 2015

Are images important? You betcha! Not all visuals are created equal. While visual content plays a huge role in making your marketing efforts more effective, some visuals are hotter than others. In an effort to keep you hip and your visuals up-to-date, Shutterstock released its 2015 Creative Trends report this month. We were digging the … Continue reading What’s hot in visual marketing: 2015

How to Create a Great Morning Routine

The first hour is the rudder of the day. A great morning routine makes for a great thought leader…

Let's Reach Success

Knowing the benefits of having a morning routine is the first step of the process. After that comes the decision to create one, and the many trials until you find what works best for you.

A great morning routine starts with getting up early, and then you add a few positive, healthy and successful activities that will get you energized and ready for the day.

But what should these be?
And in what order do you need to do them?

There’s no ideal routine, of course. It takes time and experiments so that you can create the perfect one and make it a daily habit of yours.

But if you are looking for an example, for a step-by-step guide, for an exact morning ritual that has all the important elements it should, then here’s one.

The following infographic (which is my first one, by the way) contains all the things…

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The Reader: Follow Your Feeds, Discover Great Reads

This is a very powerful feature that many people overlook. is not only a great publishing platform, but it can be a great source of content as well. Look into it… News

As you may have heard, Google Reader is shutting down on July 1. As readers ourselves, we understand the importance of a go-to space on the internet for your daily feeds and regular reads — and a place to discover new finds. If you’re looking for a new reader (or are not using it already), we hope you’ll take the Reader for a spin. Check out what you can do:

Import your subscriptions

The Reader can import and export OPML, so you can transfer subscriptions over from another feed reader. Google Reader users can import their subscriptions directly from Google Reader into the Reader. Visit the import page to get started:

Reader Import page

Google Reader users will be asked to select the appropriate Google account (or sign in with a different email address) and grant to access it. For those importing from another feed reader, click on Choose File and then…

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6 Ways To Save Yourself From Drowning In E-mails

I collect articles like this. Over the years I've seen hundreds of articles on email productivity but I've never seen anyone write about my favorite which is this: Don't give your email address to anyone with whom you don't want to do business. Just this one thing will guarantee that your email volume will drop … Continue reading 6 Ways To Save Yourself From Drowning In E-mails

How Can Businesses Build Trust?

As a marketing manager, I talk alot about becoming a 'trusted source' but what does that really mean? Consider this: Putting in place a new settlement on trust will not be easy. It will take time, commitment, hard work and investment. It will require a new perspective on the relationship between business and society, the … Continue reading How Can Businesses Build Trust?

Is Your Smartphone Making You Dumb?

Hmmm. Imagine that after a routine medical exam your doctor delivers some devastating news: Since your last checkup your cognitive performance has plummeted. Your ability to connect with others has eroded. And your memory for everyday events is no longer operating as it once did. As it turns out, there is a cure and it … Continue reading Is Your Smartphone Making You Dumb?