So you wanna be a thought leader?

Here's what I'm thinking at the close of the weekend and the start of a new week... To paraphrase my good friend Dana VanDen Heuvel of MarketingSavant, the difference between a thinker and a thought leader is that while the thinker has a point of view, the thought leader has a PUBLIC point of view; … Continue reading So you wanna be a thought leader?

7 Reasons Your Blog Is Failing

Setting up a blog is not that difficult. In fact, most people can easily use WordPress or Blogger to set one up in a matter of minutes. With the sheer number of blogs today, estimated at 126 million by BlogPulse, only a very small percent of them are actually active and good. The vast majority … Continue reading 7 Reasons Your Blog Is Failing

Is your website a ‘billboard in the desert’?

In December of last year, I embarked upon an experiment to see if I could leverage a website with a blog combined with social media tools to increase traffic to a site. In that month, my sandbox site had a grand total of 670 pageviews. In the month that ended yesterday, I had a total … Continue reading Is your website a ‘billboard in the desert’?

Who owns the top 5 websites in Kewaunee County?

Here are the top 5 websites [ranked by reach according to Alexa] of brands headquartered in Kewaunee County... e1evation.com e1evation net jagdidit.com business.toddlohenry.com wspackaging.com Could it be that we know something about how to use business blogging to drive traffic to a website? Comment below or 'connect' above to discuss how this applies to you … Continue reading Who owns the top 5 websites in Kewaunee County?

What a blog adds to your business…

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot -- one of the best social media sites on the internet -- with a great blog post about websites and blogs and … Continue reading What a blog adds to your business…

400 posts

Image via CrunchBase Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year and a half. Is that a lot? Is that too little? I really don't know. What I do know is this -- when I use my 'pass or play' methodology, traffic … Continue reading 400 posts

A Tale of Three Websites

Here's a case study -- unscientific as it may be -- about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ -- both stations serve … Continue reading A Tale of Three Websites

400 posts redux; Lesson #1

Image via CrunchBase This is the first post in what I anticipate will be a 7 part series... 11 months ago, I posted this introspective piece on the results I was getting from blogging... Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year … Continue reading 400 posts redux; Lesson #1

How often should I post?

Image via WikipediaLet's start here..."Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new … Continue reading How often should I post?

Are you still struggling…

httpv://www.youtube.com/watch?v=6a_KF7TYKVc ...to understand social media? This video can help! Using social media techniques, I was able to increase the traffic to elevate my site by over 17 million in the Alexa rankings in just three months. If that sounds interesting but you don't really understand why, give me a call -- I'll be happy to … Continue reading Are you still struggling…