Forrester reported over three years ago that the lead management market was heating up..."Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these … Continue reading B2B Lead Management Market Heats Up
First Impressions First, your headline matters. It’s what people see when they accept your invite, and it’s probably the fastest first impression one receives. If you work for a company, put that name in the headline. When I don’t see a company name, I wonder if you’re solo. Your Summary Here’s where I think the … Continue reading Write Your LinkedIn Profile for Your Future
"As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It's easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light. Plus, your site gives prospects the ability to find you whenever they need to. All this … Continue reading 3 Tips For Making Every Website A Lead Generating Machine
...through our partnership with AGCO around 'socializing' -- using social media to cover -- trade shows. Here are some interesting thoughts from Kipp Bodnar on the topic... "Almost every B2B company invests part of its marketing budget in trade shows. It is one tried and true method of lead generation. The problem with trade shows … Continue reading We’ve learned a lot…
via socialmedia.biz "Ultimately, I see outdoor’s place as being the only unaffected traditional media out let that can effectively launch social media conversations." If you're interested in outdoor advertising + social media, you'll want to follow the 'via' link above to go to the source and read the rest of the article...
Cover via Amazon Here's an interesting find from Mitch Joel... "About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there … Continue reading Ammunition for your social media arsenal
"I don’t know about you but I seldom meet a B2B marketer who time to think. And it seems that the pressure keeps building as more of us seek to do more with less.That said, it’s vital for us to think before we execute. It’s not about doing more campaign activity… it’s about doing the … Continue reading Stop doing random acts of lead generation!