I have been enjoying Nilofer Merchant’s new book Onlyness this week. I like it so much that I think it will become ‘mandatory’ reading for all my thought leadership clients moving forward.
The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World – Kindle edition by Nilofer Merchant. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World. Source: The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World – Kindle edition by Nilofer Merchant. Politics & Social Sciences Kindle eBooks @ Amazon.com.
Not clear on the concept? Nilofer explains it here:
I particularly liked one passage where she talked about her husband Curt and his experience with blogging. She wrote:
He did follow his coach’s advice by beginning with a simple act: blogging about what he cared about most deeply, namely, ways to improve conditions for people in economically challenged developing areas. 1 Even though he had virtually no readership, the blog enabled him to develop and express his own ideas more clearly. Next, he created a collaborative website (a “wiki”) 2 where he could share his passion with a like-minded community. He had no idea if such a community even existed, but he dared to hope and acted accordingly. After a few weeks, Chris Watkins, an amateur importer/exporter in Indonesia, discovered Curt’s writing and invited him to join an existing three-month-old wiki that was slightly further along in the same direction. Lonny Grafman, an instructor at Humboldt State University, had started that wiki.
Merchant, Nilofer. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World (p. 13). Penguin Publishing Group. Kindle Edition.
I have believed for a long time that one of the best-kept secrets about blogging is that the main beneficiary of blogging is the blogger herself. As Nilofer said about Curt “the blog enabled him to develop and express his own ideas more clearly”…
Yes, you might say, but I don’t have the time or the talent to start a blog even if the benefits are so clear. Well, there I’d have to call BS – I’ve done the math and the cost to start experimenting with blogging on WordPress [the best and IMHO only platform worth considering] is $0 for the rest of your life. I do, however, recommend that you purchase your own domain and map it to your site. This will set you back about $18 per year.
There is a handy site at http://learn.wordpress.com which will help you do exactly that and WordPress now offers tech support by chat and email – a new development since I started over 13 years ago. Also, there are many people like me available to coach you as well. Nilofer herself said this when she was my client over 5 years ago:
Wow. I didn’t know it was possible to use the web this efficiently, to have a website so professional, and to create a platform for doing social stuff this FAST. Todd was key to all of that for me. I’m already an expert in social by many standards but Todd’s coaching took me up to a new level of personal performance and social effectiveness. Highly Recommended resource.
So whether you own a coffee shop in Chicago or want to become a forest guide in Michigan, the benefits are clear. A year from now, you’ll wish you started today so what is holding you back? Use the form below to contact me…