A few years ago, Eli Pariser did a now famous TED talk on the concept of filter bubbles. Here it is in case you haven’t seen it yet:

Now as a consumer of information this concerns me on some levels but as an internet marketer, it gives me all kinds of reasons to love any tool that allows me to create my own filter bubbles for myself or my clients and to use this to my/our advantage. I have come to believe that the best tool for creating these bubbles is Google+. Here’s Rand Fishkin of Moz talking about how it works:

Here are some of the world’s greatest Google+ practitioners [and Hulk Hogan] discussing how to put Rand’s insights into practice:

Does it work? It’s scary how well it does! If you agree with me that the number one benefit of using the internet for thought leadership is to get found when people are looking for you or what you do, Google+ is now the most important tool for you to understand and leverage. It’s all happening here…

1 Comment

  1. Todd Lohenry

    When I understood the principles in this post; namely that filter bubbles exist and that I can create them to my benefit, amazing things started to happen for me in search…

    Reply

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  1. Sister Snog – Seven reasons to grab Google+ by the goolies - […] get to the top of Google without building a single link. All you need to do is create filter…

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